Department store Barneys New York is engaging consumers in its Electric Holiday campaign by giving away gift cards through a mobile scavenger hunt during which clues are sent out through Twitter and Instagram. Read more here.
Precision-cut crystal maker Swarovski is pushing its new how-to book through companion iPhone and Android applications that let consumers virtually try on jewelry and see themselves as the book’s cover model. Read more here.
Bobbi Brown is reaching their “On the go” customers by utilizing interactive geotargeted mobile advertising to promote its new Grand Central Station location in New York and drive consumers to it.
By offering features such as directions and a click-to-call feature, Bobbi Brown is ensuring that consumers visit its location. Read more here.
Social sign-ins on e-commerce sites are an amazing tool to cater a personalized experience. A L’Occitane en Provence executive at the ad:tech New York 2012 conference shared that their experience with adding this new feature not only is driving social engagement, but driving revenue. Read more on what the new social sign-in experienced L’Occitane en Provence e-commerce site provides here.
Luxury brands are getting ahead of the holiday shopping season by staying on top of mind through gift finder/editor themed email campaign right before the Thanksgiving holiday. The holiday season is the most crucial time of year for any retailer and it is important to keep a concise message that is tailored to the audience and take advantage of any social sharing opportunities.
Jimmy Choo email recipients could click to view the complete gift guide on the Jimmy Choo ecommerce site.
The guide contains women’s items in six categories: Shoes, Handbags, Accessories, Top Picks, Stocking Fillers and Glitter. The men’s section of the guide includes Shoes, Sneakers, Accessories and Top Picks.
Neiman Marcus email recipients could click to shop the Christmas Book online, view a flipbook of catalog images and watch videos that depict this year’s fantasy gifts.
Some notable rules:
Everyone’s an influencer.
Forget individuals. You’re creating content that encourages GROUPS to form.
It’s an organism, not a process.
Desktop is conquered territory. Mobile is the battlefield.
Social media doesn’t exist in a vacuum. Make traditional media and social work together.
Last year: Pump out content. This year: Optimize content.
New #michaelkors statement rose gold necklace not available in stores yet! Ohhh the joys of working in fashion :) (Taken with Instagram)
Gotta love @fossil concert breaks :) (Taken with Instagram at Fossil World Headquarters)